About BODYINSHAPE
What Makes Successful Athletes Successful?
This was our burning question.
For more than 30 years combined, we immersed ourselves in the sport of triathlon both as athletes and coaches. We had successes and made mistakes. We won races and suffered from injuries. We studied exercise physiology in graduate school and applied the science and theories in practice. We hired the best coaches to coach us so we could learn how they coached their athletes. We coached hundreds of athletes at all levels and experiences. We researched triathlon training topics in depth and worked alongside experts like 6x IRONMAN World Champion Dave Scott.
All of these experiences and knowledge have given us wisdom and a unique perspective on success. These training principles and practices that we used on ourselves and the athletes we coached are now available to help you achieve success beyond what you knew you could do in endurance sports and, more importantly, in life.
What we offer:
- Health & Fitness Coaching for athletes and truly anyone who wants to excel,
- Training Plans from Sprint to IRONMAN Triathlons and 5K to Marathon Runs,
- School of Tri Classrooms for learning about the sport of triathlon and
- Tools & Resources for Triathlon Training and Racing.
BODYINSHAPE is a women-owned and disabled veteran-owned small business.
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Our History
Welcome to Body In Shape – Where Strength, Wellness, and Confidence Begin.
Body In Shape was founded by Krista Schultz, MEd, CSCS, an elite-level triathlete and Exercise Physiologist with over 20 years of experience in the health and fitness industry. After decades of coaching, educating, and helping others reach their health goals, Krista brought together her life’s work to create a space where wellness meets purpose.
Krista’s passion for fitness began through her own athletic journey, competing at the highest levels of endurance sport. Along the way, she discovered that true health isn’t just about performance—it’s about building a strong, resilient body, preventing injury and illness, aging well, and living with energy, confidence, and purpose.
Body In Shape was born as a healthy living organization designed to do just that. It offers a comprehensive approach to wellness through coaching, education, tools, products, and programs—all tailored to help you live longer, feel stronger, and look your best.
Our mission is to improve quality of life and longevity, prevent injury and chronic conditions, and support a fit, youthful appearance at every stage of life. Whether you’re an athlete or just getting started, we believe in empowering individuals to unlock their full health potential—physically, mentally, and emotionally.
At the heart of Body In Shape is a community of like-minded individuals—people who lift each other up, cheer one another on, and embrace healthy living as a lifestyle. We’re here not just to change your habits, but to build your confidence, elevate your well-being, and help you feel unstoppable.
This is more than fitness. This is Body In Shape—Krista’s vision to bring lasting, positive change to lives through the power of health.
